It really gets me that all those big companies claim to be carbon neutral but meanwhile they keep on fueling consumerism which causes huge amounts of emissions through the sales of their products and services.
Put it differently, these companies simply ignore the externalities resulting from their existence and their drive to maximise revenue.

Also, that carbon neutrality is mostly achieved by buying carbon offsets which is at best a very limited resource and at worst a total scam:
* Even if it would work as well as possible, the earth’s land ecosystems can only hold enough additional vegetation to absorb 40 - 100 GtCO₂e from the atmosphere.
* Once this additional growth is achieved (and that takes decades), there is no capacity for additional carbon storage on land.
* The world emits 55 GtCO₂e into the atmosphere per year. So all we can offset is 2 year’s emissions at most.

So even if it would work (but zero evidence so far), offsetting is not a sustainable solution: it is too little and too late because we need to cut emissions dramatically (by 40 GtCO₂e per year) in the next 20 years.

@wim_v12e >Once this additional growth is achieved (and that takes decades), there is no capacity for additional carbon storage on land.
Not if you harvest and char that biomass. I ran the numbers for Sweden a while back and came to the conclusion that we could become carbon negative today if we wanted to. There's no money in burying biochar however.
This is part of the reason why I've been saying that the only way out is a global democratic planned economy.

@sa2tms What means "to char"? The only meaning I know is "to turn into charcoal". Is that it?