User consent was likely coerced by means of an 'update' to the privacy policy and terms of service, probably long before the feature was implemented.

𝘛𝘩𝘦 𝘶𝘴𝘦𝘳𝘴 𝘥𝘰𝘯'𝘵 𝘳𝘦𝘢𝘥 𝘵𝘩𝘢𝘵 𝘴𝘩𝘪𝘵! 𝘉𝘶𝘵 𝘵𝘩𝘦𝘺 𝘮𝘪𝘨𝘩𝘵 𝘴𝘵𝘢𝘳𝘵 𝘢𝘴𝘬𝘪𝘯𝘨 𝘲𝘶𝘦𝘴𝘵𝘪𝘰𝘯𝘴 𝘸𝘩𝘦𝘯 𝘢𝘭𝘭 𝘵𝘩𝘦𝘴𝘦 𝘤𝘰𝘯𝘧𝘶𝘴𝘪𝘯𝘨 𝘱𝘳𝘪𝘷𝘢𝘤𝘺 𝘤𝘰𝘯𝘵𝘳𝘰𝘭𝘴 𝘢𝘱𝘱𝘦𝘢𝘳 𝘪𝘯 𝘵𝘩𝘦𝘪𝘳 𝘴𝘦𝘵𝘵𝘪𝘯𝘨𝘴. 𝘉𝘦𝘵𝘵𝘦𝘳 𝘮𝘢𝘬𝘦 𝘵𝘩𝘰𝘴𝘦 𝘷𝘢𝘨𝘶𝘦 𝘢𝘯𝘥 𝘩𝘢𝘳𝘥 𝘵𝘰 𝘢𝘤𝘤𝘦𝘴𝘴.

Your data was never yours! It was food which you prepared for their blackbox algorithms to munch on, optimizing for more frequent user interaction.