To be clear, this is real:

Samsung of Sweden made a hypnotherapy recording to make people forget their favorite TV shows so that they can rewatch them "fresh."

You shouldn't need to know my credentials to trust me when I say it's a bad idea for you to actually listen to a hypnosis recording created by an international corporation seeking to profit off of you and play with your memories.

I think the reason for the past couple years we've all just been shouting TWENTY EIGHTEEN PEOPLE is that the times we live in have traveled into this uncanny valley of unrealness. No sci-fi author would ever write something so cliche and absurd as the reality we live in. where headlines express "concern" about corporations outright no-shame offering to mind control you. Pleading that you don't willingly subject yourself to actual corporate mind control just to enjoy TV you already watched

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We talk about how the Simpsons made donald trump president as a joke but here we are, but Kanye West and the Dilbert Guy today became besties bonding over right-wing extremist conspiracy theories which were originally born out of/popularized by Gamer Culture

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This explosion of absurdity can induce panic, unreality, being overwhelmed and desiring control, order, normalcy. Finding the appeal in fascism.

What I want you to do is lean into this though
If all this absurd shit can be true what else can we make true
Clearly the boundaries of what's realistic have collapsed entirely
Nothing is off the table

Tear down the outlines around you. Do shit you never thought was worth it before. Try to change the world in ways you thought were futile. Clearly now is the time

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Do all the weird out there shit now; try to change the world now; before a new normal establishes itself after this bizarre point in history.

Nothing is normal anymore. We're living in the worst most ridiculous scifi dystopia novel so do what you'd do in that novel. Why not. Samsung wants to erase your memories and journalists are writing thinkpieces expressing "concern". Just fucking go for it friends (not the mind control, all the other stuff)

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@shel tbh I think it is a mistake to suggest that the present time is uniquely squalid; all of human history is rife with squalid behavior and absurd events

@silby also i think what perhaps is different this time is that we grew up on SO MUCH media and fiction telling us what was and was not normal, possible, what would be realistic even in the far-flung future; and now we're going into that world and we compare reality TO fiction which has defined our world for us; and it highlights the absurdity

@shel ehhhh I take it as axiomatic that it is probably an error for one to suspect one is special, and by extension that one’s times are special.

The absurd confusion of fiction with reality has been a thing people have thought about since at least Don Quixote, and i have to assume much, much longer than that.

@silby wait really? I'd been kinda going off of the boudrillard simulacrum simulation theory that our media consumption shapes our reality vastly more than the past

@shel do you mean the present time is more shaped by media than past times were, or that the present time owes more to media consumption than it does to “the past”

@shel anyway Don Quixote (1605, it says here) is about a schlub who read so many books he decided he was a knight. Not long after, the Salem witch hunts happened in part because a community of people were exceptionally afraid of the devil.

@shel your conclusion about what to do with an absurd world is not necessarily wrong, I just am pretty sure it has been absurd from the get-go.

@silby Boudrillard's theory is that there is Reality and there is the representation of Reality

and that as our consumption of media has increased the representation of reality has replaced reality as our reference point for "real"/"normal." In the past a story gets compared to reality. Now, reality is compared to a story.

@silby so Don Quixote's story isn't quite the same thing.

@silby Boudrillard's theory would be if someone lived their life with no evidence of there being a devil and concluded something was wrong with their life rather than something was wrong with this whole devil thing.

@silby well you'll have to Interrogate Boudrillard. He has some good arguments for it

@silby @shel To take this a bit further, I would argue that reality has always been compared to stories because we cannot experience reality directly; we have only the experiences from our internalized universes from which to interpret the feedback of our senses and thoughts. However, in the past, group consensus about Frame Zero was an implicit cultural value of modern democracies. These days, that value is no longer shared by all groups equally.

@silby @shel I believe that life is fundamentally an absurd proposition, in the sense that there is no inherent meaning to Frame Zero and any attempt to impose meaning upon it is necessarily artificial. Living in good faith demands that we remain aware of the reality tunnels in which we place ourselves. Reality was never aligned with Neoliberalism the Egregore's reality tunnel, and as people have woken up to that understanding, those who remain within it are panicking.

@silby @shel The collapse of shared curation of Frame Zero has given rise to Liberalism the Egregore's victims attempting to create a new shared vision based on the promises of and nostalgia for the past which were never real but only perceived. Samsung's HypnoTV is just the manifestation of Space Ghost's purchase of a mind-erasing kit. We have all always been responsible for curating the narratives of our own lives. Now we have to do it without a shared external frame.

@shel broken down and impoverished but also through drift mucky, unkempt, craven, depraved

@silby I don't think the current time is uniquely awful but i think it's particularly absurd and scifi in the way that it's awful

@shel yeah that's a dumb reason to play with mind control, there's much, much more enjoyable reasons.

@shel Absolute best-case scenario is it's completely bogus and does nothing. Worst: it works and we get blipverts.

@Zero_Democracy Not going to get into My Credentials but it's real and should, in theory, work on most people; but also, most likely, has a lot of non-obvious side effects. For instance, not just forgetting your fave TV show but now feeling a compulsion and excitement to watch more TV! perhaps through a samsung service...

@shel Oh yeah included corporate loyalty is so ridiculously obvious.

@shel Also, if your ability to verify discrepancies is interfered with, there's no reason media wouldn't deteriorate into active experimentation on audiences. (Remember FB deliberately crashing the app to see if people would get frustrated and quit?)

@Zero_Democracy i remember their "trust agents" or "happiness department" or whatever it was called intentionally only showing people "happy" or "sad" content to see how it affected their mood and purchasing habits

@shel Oooh, yeah, that one, too. There's so much scuzzy shit, any example is immediately overridden by a worse one.

@shel That's a prime example of what I was going for about the fidelity of memory, though. Like selling the analytics on how subtly-worse endings being subbed in on the second viewings affect people.

@shel Have you actually analyzed it? I'm curious to hear exactly what's inside but I'm not going to listen to it obviously

@X The article I screencapped gets into it:

due to my mysterious Credentials let's say I don't need to listen to it to know the inherent dangers and likely non-obvious suggestions in the file

@shel Well, I know there's [rightfully] suspicions, I was just curious if there was any overtly evil stuff. thanks for the link

@X idk!!! i'm guessing the journalist would've got anything overt. but if i listened to it (whicih i don't want to do!!) i'm sure i'd catch something subtle like casually mentioning an excitement to rewatch your fave TV show now that you've forgotten in; i.e. a suggestion to Consume Television

@shel no worries. thanks for linking it and stuff! the article mentions enough but has some dumb overtones after explaining it.

@X yeah there's a reason i didn't originally direct link to the article

@shel understood.

i'm curious about your credentials tm, but i won't pry. this sort of stuff has always been a mild curiosity of mine.

@shel o.O talk about high octane nightmare fuel

@shel The "loading" screen on this website is hypnotising me already.

@maho I mean

the "tech" samsung is using isn't exactly proprietary

You can just get a book on it from the library

@maho there's fuck tons of sketchy youtube videos doing the same thing the only difference is it's not being run by a corporation

@shel yea I def. get you, but this is just a cheesy joke btw. 😛
A few people in a Telegram group I'm in wanted to try it, but remarked that unless you really, really stay concentrated (hard to do with the monologue and visuals) it doesn't even have a remote chance of doing anything except making you giggle

@machete_Badger eehhhh I'm not gonna get into my credentials here but it's like

they hired a real hypnotherapist who is using actual hypnosis techniques. They went pretty far for a joke and given that hypnosis has been observed in scientific studies to work on about 80% of the population I'd say it's legit

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