Regarding Facebook tracking non-users Mark Zuckerberg said "This kind of data collection is fundamental to how the internet works."
I'm not a networking expert but I know enough to be able to confidently say that nothing at all about this data collection is fundamental to how the Internet works. I guess he was using Silicon Valley speak where "the internet" means "huge corporations who make most of their money by selling ads and illegally collecting as much data as possible".
@eribloodlust it's not fundamental even if we pretend the internet is nothing but ad-driven websites and services.
Tracking and other privacy violations are only useful for "increasing the value" of your ad services. This is a bonus, not a base requirement for shoving ads in your face. 😕
