Slapping a ™ on words to remind people they're using a commercial service to do whatever it is they're doing.
"Are you going to post a Story™ about that?"
"Yeah I got your GMail™ earlier, I'll email you back soon."
Cybrespace is an instance of Mastodon, a social network based on open web protocols and free, open-source software. It is decentralized like e-mail.