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The HTML <blink> tag was just a joke. Netscape got the idea from a chat, "what special effect is possible for browsers on a Unix terminal?" Lou Montulli (Lynx author) joked "blinking text". Another implemented it as an Easter egg. And everything went out of control later...

> [...] blinking was constrained only to the UNIX version, but it didn't take long [...] to spread [...]. I remember thinking that this would be a pretty harmless easter egg, that no one would really use it, but I was very wrong. When we released Netscape Navigator 1.0 we did not document the blink functionality in any way, and for a while all was quiet. Then somewhere, somehow the arcane knowledge of blinking leaked into the real world and suddenly everything was blinking. "Look here", "buy this", "check this out", all blinking. Large advertisements blinking in all their glory. [...]
> In the end, the thing that I am truly sad about, is that Lynx never did get to blink.


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