Honestly I had a little too much to drink last night and tried to replicate the visual language of the MIT Press website (eg. https://mitpress.mit.edu/books/intelligence-and-spirit) and discovered they don't use Helvetica they use Neue Haas Grotesk, a 2010 remaster that looks way nicer (http://www.fontbureau.com/nhg/) and I was disappointed I couldn't actually execute it without paying $500
I don't regret a single thing about the bachelor life
Also I'm just discovering that Future Left / Digital Culture studies graphic design highly favours Helvetica, highlighter aesthetics, bold diagonal stripes, a large amount of white space, use of special characters as idiosyncratic identifiers
Like. I guess it's very old-style Swiss? Is it just coming back?