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Honestly I had a little too much to drink last night and tried to replicate the visual language of the MIT Press website (eg. and discovered they don't use Helvetica they use Neue Haas Grotesk, a 2010 remaster that looks way nicer ( and I was disappointed I couldn't actually execute it without paying $500

I don't regret a single thing about the bachelor life

Also I'm just discovering that Future Left / Digital Culture studies graphic design highly favours Helvetica, highlighter aesthetics, bold diagonal stripes, a large amount of white space, use of special characters as idiosyncratic identifiers


We gotta call this something. Versocore? I don't know I see it fucking everywhere

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Like. I guess it's very old-style Swiss? Is it just coming back?

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