Honestly I had a little too much to drink last night and tried to replicate the visual language of the MIT Press website (eg. https://mitpress.mit.edu/books/intelligence-and-spirit) and discovered they don't use Helvetica they use Neue Haas Grotesk, a 2010 remaster that looks way nicer (http://www.fontbureau.com/nhg/) and I was disappointed I couldn't actually execute it without paying $500
I'm probably going to favour saying Future Left as opposed to Alt-Left (thinks of bizarro world Gavin McInnes), L/Acc (which isn't really very /Acc), etc.
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