Honestly I had a little too much to drink last night and tried to replicate the visual language of the MIT Press website (eg. mitpress.mit.edu/books/intelli) and discovered they don't use Helvetica they use Neue Haas Grotesk, a 2010 remaster that looks way nicer (fontbureau.com/nhg/) and I was disappointed I couldn't actually execute it without paying $500

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I don't regret a single thing about the bachelor life

Also I'm just discovering that Future Left / Digital Culture studies graphic design highly favours Helvetica, highlighter aesthetics, bold diagonal stripes, a large amount of white space, use of special characters as idiosyncratic identifiers

I'm probably going to favour saying Future Left as opposed to Alt-Left (thinks of bizarro world Gavin McInnes), L/Acc (which isn't really very /Acc), etc.

Like. I guess it's very old-style Swiss? Is it just coming back?

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