Regarding Facebook tracking non-users Mark Zuckerberg said "This kind of data collection is fundamental to how the internet works."
I'm not a networking expert but I know enough to be able to confidently say that nothing at all about this data collection is fundamental to how the Internet works. I guess he was using Silicon Valley speak where "the internet" means "huge corporations who make most of their money by selling ads and illegally collecting as much data as possible".
@eribloodlust i am a networking expert, and i can assure you that advertising is not fundamental in any way shape or form.
The fundamental pieces are some physical cables, and protocols (IP, BGP, DNS). Advertising /may/ pay for some things, but hasn't paid a dime for the cables, IP, or BGP.
let me put my "devils advocate" hat for a moment and say many submarine cables have been paid for by advertising dollars. a similar argument can be made for the current pricing & ubiquity of 100G switching gear -- "hyperscale" datacenters are because of FB & Google. which are ad companies.
I think it's important to be cognizant of how much internet infrastructure is driven and funded directly by advertiser companies (FB & Google).
"Fundamental" is the debatable point. I think if Google & FB (and everything they're growth has deployed directly & indirectly) disappeared tomorrow, the internet would function just fine.
far better, even (again, imo)
@eribloodlust it's not fundamental even if we pretend the internet is nothing but ad-driven websites and services.
Tracking and other privacy violations are only useful for "increasing the value" of your ad services. This is a bonus, not a base requirement for shoving ads in your face. 😕
@eribloodlust Not sure if that's the exact same context, but when asked if he thinks people are aware they are being tracked, he answered something similar. But more in the sense of "of course people know, because that's the way the internet works", in the sense that, *according to him* people are aware that including a facebook image implies a request to facebook's server which is then logged and analyzed.
Which of course is also non-trivial at all 🙄
@eribloodlust yep. The amount of info FB and other social sites grab is way over the top.