@dredmorbius I do think the technical problems will get fixed. There's too much on the line not to.
If we can (for the sake of argument) take that as a given for a moment...
What's left then is public perception, and a gigantic marketing nightmare. Sticking with the old name was never gonna fly, from that point of view.
(pun intended) 😉
The MAX name is dead as dead can be.