Quiet, perfectly legal psyops towards government officials (2/3)
3) All thought is embodied. You can’t touch an email, and a phone call to somebody’s office almost never results in them hearing your own voice, with your own emotions. But due to their rarity, a physical letter is quite likely to end up in the addressees’ own hands. That means all the brain machinery which tells someone ‘this is really real’ kicks in. The physical is naturally important to us.
This is among the reasons that people who grew up before email have an outsized influence at every level of government. They shouldn’t be the only ones.
Quiet, perfectly legal psyops towards government officials (3/3)
Given all that, let’s talk optimization. These bits aren’t strictly necessary, but will increase effectiveness.
* One subject per letter. People have only so much working memory, so they’re only going to remember one.
* Heavier than normal paper. Not so heavy that it doesn’t fold well into an envelope, but something with _presence_. That which has more physical weight, has more emotional weight.
* Handwriting that’s tidy, but a little on the small side. If somebody has to pay attention to parse it, they’re more likely to remember it. That’s true for every step in handling the thing, from the basic admin. assistant who first screens it for relevance, all the way to the final recipient.
* Somewhat formal phrasing. This emphasizes that you thought about what to say before you wrote it, not to mention being a class signifier.
* Use pen. Even erasable pen says “I really mean this” more than pencil does.