it appears that the SEO optimum is "repeat common search terms but in natural language" and so now every google result for thing like "fix coil whine" or "toilet not filling" are FAQ style posts by domains you've never heard that are like:

How to fix coil whine?
What causes coil whine?
Can coil whine cause damage?

the search situation is dire because sure "toilet not filling" doesn't tend to have misinformation, but if any schmuck can register a 4 dollar domain and get gpt2 to blast out some misinfo that the google algo loves and make bank on advertising (also sold by google) then how am I supposed to trust google when I ask it about things that tend to have common misconceptions or falsehoods like pest remedies or medical symptoms?

@SuricrasiaOnline There's an entire generation that was raised on "If a result managed to get to the top of Google, they're reputable to at least some degree" that is going to be absolutely boned as G starts caring less and less about quality and SEO gets better via text generation.

Just one generation. The prior generation was taught not to trust the internet at all, the subsequent one was taught not to trust anyone or anything.

boomers - say they don't trust the internet but actually do
millennials - say they trust the internet but actually don't
zoomers - they are the internet

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